Don’t Fall for It: Scammers Are Impersonating CoinDesk Staff on Social Media

Scammers have been impersonating CoinDesk reporters and editors in recent months, promising coverage of projects in exchange for a fee.

At least two different victims have paid hundreds of dollars in bitcoin and ether to these crooks and contacted us only after realizing something was wrong.

If you are being contacted by someone claiming to be one of our reporters on Telegram or LinkedIn, and they ask for payment, know that the account reaching out is a fraud. Please report them to the relevant social media platform, and to us, right away, by emailing fraud@coindesk.com. If possible, please include screenshots of what they wrote.

If you need to confirm you are, in fact, communicating with a CoinDesk staffer please email news@coindesk.com.

Why are we writing this?

Scams and crypto go hand-in-hand. We hate that this is the case but it is the truth. Now that CoinDesk has been implicated in a number of scams, we’d like to explain what is being done and how.

Multiple potential victims have reported verbatim messages sent from accounts purporting to be at least four different CoinDesk reporters and editors.

Source: Image via CoinDesk

There is usually some back and forth and some of these scammers have gotten sophisticated to the point where they are spoofing CoinDesk email addresses to “verify” their identities (check the headers of these emails!). One con artist even forged a CoinDesk editor’s passport to “confirm” their identity.

A fake passport sent to a fraud victim by a scammer as “proof” of identity. For the record, CoinDesk Executive Editor Marc Hochstein is six years younger than the made-up birthdate shown.

One scammer went so far as to create an invoice for their victim to further lend their offer credibility.

CoinDesk is not located at this address.

CoinDesk is working with our legal counsel and tech team to find ways of thwarting these impostors.

In the meantime, please verify the handles of the accounts reaching out to you. CoinDesk’s reporters and editors list their digital accounts on their individual author pages.

You should also email the writer or editor directly if you have any questions.

Why you shouldn’t pay for coverage… ever

We understand marketing is hard for a startup. In a world full of good ideas, how do you make your voice heard?

Paying for coverage isn’t one of them. In the years we’ve been writing, many “PR people” have approached startups with sure-fire ways to appear on the front pages of multiple big organizations. Some of these people are outright frauds. Some of them will actively reach out to editors on your behalf and tell them you are building something cool and that they should write about you. The chance that you will get a post out of that interaction ranges from zero to a few percents, especially if the PR person has a prior relationship with that reporter.

Prepare an email that says “Hey, I’m doing something cool. I’m the CEO of [your company], a company in [place]. It is a [what your project does.] Can I show you how it works?”

Include a link and screenshots. Research reporters who might be interested in your topic. Find their emails, Twitter handles, etc.

Reach out exactly three times. If they don’t respond, move on. That, in short, is the best strategy for reaching out to any reporter, including ones at CoinDesk.

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